Loyalty data to power marketing automation under one roof

Unlike standalone loyalty platforms that create data silos, our solution automatically syncs all loyalty program data with your Dotdigital marketing campaigns, enabling truly personalized customer experiences across all touch points.

Functionality

• Points-for-purchase programs Customers earn points on every currency spent with simple redemption for discount rewards and automatic balance tracking.
• Tiered loyalty programs Multiple membership levels based on points with tier-specific benefits (point multipliers, exclusive discounts) and automatic progression.
• Welcome bonuses Sign-up bonuses to encourage program enrollment.
• Social media engagement rewards Points for following brand social accounts to build community engagement.
• Birthday and anniversary rewards Automatic point bonuses or special offers on customer birthdays and program anniversary rewards.
• Retention and management Customer retention programs; points expiry management to encourage regular purchases.
• Automated loyalty communications Predefined loyalty emails and custom loyalty-triggered campaigns using Dotdigital's marketing automation.
• Analytics and insights Program performance dashboards: Track key loyalty metrics and program effectiveness.
• Customer behavior analytics Monitor engagement patterns and program participation
• ROI measurement Measure program impact on revenue and customer lifetime value
• Integration and personalization Loyalty data (points balance, tier status, program activity) automatically synced to Dotdigital allows for enhanced customer segmentation and campaign personalization based on loyalty behavior.